This is today … not yesterday.

We are on the cusp of a new paradigm in the information industry. That’s what we are. We aren’t book designers, publishers, authors, newspaper or magazine (or even e-zine) journalists, TV anchors, advertising professionals, or artists, or entertainers. We are information producers and providers. What’s changing fast is the delivery system and the choices of our consumers.

This book: Crowdsourcing appeared last August, so I hope I’m not too late to the party. (Ironically, produced on paper first.) This video is a nice overview. I like how he uses photography as an example of a paradigm shift. It’s something we designers are very familiar with and can easily understand. The book cover itself was a case study for his thesis. A contest was held and designers submitted cover designs on which the “public” (people who pay attention to such things) voted. Like American Idol, but um, not. Many of us professional designers just hate design contests, because it reduces us to the level of say, the yodeling, tap dancing farmer hoping to win a spot on the aforementioned TV show and possibly see a profit from our speculative efforts. It’s not really a fair thing to ask of a “professional” is it? And yet, we seem to be willing to do it—the risk is worth the possible reward. But that’s a whole other rant story. I mention this book mainly to illustrate the following example.

Back to the paradigm. Think about the photography example. Technology, and delivery systems changed the way photos were made, sold, and delivered. Abundance of producers using these new technologies to create and make photos available changed the pricing of them. The result was photographers had to change the way they marketed and sold their wares and services or face extinction.

 

Look away! Print is … a very bad traffic accident.

I hesitate to write this. Like the kid who wishes another kid ill, and then it happens. The kid in his magical thinking figures it’s his fault. But it’s not looking good for print. It’s not looking good for advertising either. I’ve long known that advertising is the first thing companies cut when times get tough. Having worked in that field many years, I weathered mini-recessions time and again. Being a small time freelance designer meant that not only did I not become wildly successful and wealthy beyond my dreams, neither did downturns hurt me all that much. But I tired of the volatility of the industry just the same. Enter my first forays into publishing. I did some curriculum work for Junior Achievement. It was fun. The budgets weren’t big, but I didn’t have to go search for it either. Nor did I have do much “selling” (many a creative freelancer’s bane of existence). In short, I liked it. A lot.

So when finally an opportunity to work for an educational publisher came up I jumped at it. It was fun too, and for the first time in a long, long time I had employee benefits. Nice ones. Then years later, the company got acquired and things became not so fun anymore. Time to move on. Since then I have had lots more fun freelancing at doing trade books. But is the party over? Is it time to take the beer goggles off?  I hope not, I still love my dates. They still look good to me.

However, the writing is on the wall … if not in the books. (groan) This article: “The Financial Storm may Very Well Kill Print Media” is a sobering looking at the facts of life in the world of print media. We can hang on longer, maybe, doing what we do. But at the same time we better be thinking pretty hard about the changing world we work in and coming up with other strategies for surviving and thriving as publications designers, writers, and publishers. (And advertising workers better be thinking twice as fast.)

Perhaps there’s some good lessons in this book: What Would Google Do? by Jeff Jarvis I am going to get it, right now. I’m downloading the audio version. I know. I am a part of the problem…. I am hoping to learn how to be a part of the solution. I want to ride the crest of the next wave and land safely on the beach in the new paradigm, not be drowned in this one.

Speaking of paradigms, my next post will be about changing paradigms and how we’ve seen them before in our industry (graphic design). One of the advantages of working a long time in one field is eventually you have the benefit of hindsight, the long view. It’s propbably the only good thing about getting older. I’ll draw paralells and contrasts to then and now…

 

From Free Podiobook to Bestseller

Another salvo in the changing battlefield of publishing shows that innovative and tech-saavy authors can win an audience and eventually a publisher. This article titled “Podcasting Your Novel: Publishing’s Next Wave?” reports on a fast growing trend that I have known about for a while.

I am addicted to audiobooks. If not for them I would never walk the dogs or go to the gym. I discovered Podiobooks when they first came on the scene. In the beginning there wasn’t a lot of selection, mostly scifi and some of that pretty awful. As they grew in public awareness they drew new authors too and began to post more books in many genres, and some of them really good. All of them were by novice authors, or authors completely unknown to me. Most probably never published traditionally.

Two authors really stood out though, J.C. Hutchins with 7th Son and Scott Sigler with Infected and Earthcore. J.C. Hutchins in particular produced an audio drama that rivaled anything Hollywood might produce, and a darned good thriller. All for free. Why give it away? Well, read the article. These two have a loyal “listenership” and now are on the bestseller list for real money. Kudos and congrats to them both.

Incidentally on the article the writer asserts that the audience is/was mostly young male scifi geeks. I’m not sure that was true, after all I’m an older woman. I’ve listened to books on tape on car trips and when walking or exercising for years and years. By the way you can also listen to many many old books that are now in the public domain also for free on Librivox. These books are recorded by volunteers so the perfomance quality varies, but it’s painless way to catch up on those classics of literature you’ve always meant to read.

Don’t get me wrong, I don’t think the audiobook will completely supplant the ink and paper book anytime soon… at least I hope not. But, I am in favor of authors getting their work out there and finding an audience. It’s a moment of change, and change can be scary. It will all shake out in time and anything that helps authors and readers connect can’t be bad.

 

“Self-published” Not a dirty word any longer.

Today, the New York Times published an article by Motoko Rich entitled “Self-publishers Flourish as Writers Pay the Tab.” It’s a pretty realistic look at a new world in publishing. Below is my opinion on this situation.

It had to happen, critical mass has been reached. That, and the model practiced by major (mainly New York) publishing houses has at long last proved to be unsustainable. More and more books are published every year in this country, yet the cost is born by those very few “mega-blockbusters” promoted as such by their publishers. Yet by all accounts there are fewer and fewer readers of “books” each year. But readers, when polled don’t always count reading done online, or on other electronic devices, nor audio books as “books.”

Are we witnessing the death (or severe winnowing) of print publishing in the traditional sense of mass marketed ink on paper books, verses the many other delivery methods being explored? It’s hard to say. As a cover/book designer, I surely hope there will still be significant demand for that singular intimate experience that only the visually pleasing, tactile and physical book can provide. After all, that’s my livelihood, and my passion.

As for the new surge in self-published titles of varying quality and aesthetic appeal, I suppose that it’s a great thing for those who want  to share their stories with a few people. But I hope they don’t harbor unrealistic illusions about striking it rich and appearing on Oprah. For every talented newbie writer, and or compelling story that successfully uses this method to springboard to fame and a wider audience when picked up by a big name publisher, there are thousands that languish in obscurity. If fame and fortune were their aim, they may have been better off robbing a bank—infamy seems as marketable these days.

Evidence supports that this can be done though. First, they had to have a good product, but they also had to spend considerable effort, and dare we say a few bucks, in getting the word out about their book(s). I don’t think any self-published titles (with the possibility of rare exceptions) ever got picked up by a publisher without first establishing some significant and verifiable sales. No doubt there are some roses out there in the mass of stinkweeds. Or as Cathy Langer of the Tattered Cover in Denver said, “For every thousand titles that get self-published, maybe there’s two that should have been published.”

What of paying the tab? Mr. Rich doesn’t really get in to the gritty details except to offer $99 to $100,000 as the range of costs involved. Well, that’s mighty big range! If we’re talking print on demand (POD) I’d sure like to know what the author is getting for $100,000! Can you say writer’s beware? I have looked at the so-called “custom covers” many POD “publishers” offer and frankly your baby would be better off making its debut in a plain brown wrapper.

I’m paid to put the lipstick on … whether they are pigs or natural born beauties. And I do it most happily. So all you self-publishers out there, give your natural born beauty its best chance of thriving in this very crowded marketplace. Let me do the cover. (Even e-books need covers.) I can unequivically guarantee you it won’t cost nearly $100,000.

 

Moonbeam Children’s Book Awards

Jim Barnes presents the Moonbeams gold medal.

I attended the Moonbeam Children’s Book Awards ceremony January 23rd in Denver. One of Stephen’s Press’ books, Ensoñsación el Jardín de Sueños (Dreamygirl’s Field of Wishes) won a gold medal for best Spanish language picturebook. Since I live here in Colorado, and the book’s author Jorge Betancourt Polanco  wasn’t able to come I came instead. The book was warmly received and Jorge will receive a very cool medal. Congratulations Jorge!

I also took a quick walk through the exhibits at the ALA (American Librarians Assoc.) Midwinter Conference. There were a number of publisher’s booths and children’s books were much better represented than adult books. It was like a mini BEA except like 1/8 the size!

And on Monday it was anounced that Neil Gaiman’s The Graveyard Book won the most prestigess Newbery award. That’s cool.  Congratulations to him too.

 

Library Thing

Does anybody use LibraryThing? Well, I know over 500,000 people are signed up, but does anybody here reading this use it? I signed up as a user back in July of 07, and then promptly forgot about it. The idea of entering all my books manually just seemed overwhelming. But now I see that they have a $15 barcode reader that allows you to scan your books and upload them all at once. You can get a widget for your blog that shows your random covers (if they are linked on Amazon, or if you uploaded them). Though I think it links TO Amazon to buy the book, still I am all in favor of helping writers sell books in whatever way they can.

I does have some interesting tools and lists of use to writers, publishers, and readers. For instance, you can see the top 25 books, based on users uploads; read reviews and post your own reviews; connect with authors and other users. You can find bookstores in your area that stock a book you want—independent ones too.

There are lots of book centric blogs there, many based on genre or category. I browsed through a YA blog and the comments and posts seemed to be from teachers and librarians (as well as the occasional actual YA). Seeing what this demographic thinks is pretty enlightening.

So, now I’m thinking about getting that scanner, and uploading my books. This could take a while as I have hundreds, perhaps thousands. What do you all think? Is this yet another way to waste time and procrastinate? Check out Library Thing before you answer…

 

Well how cool is that?

Norm’s book launch party at the Playboy Club made Publisher’s Weekly, with a picture! Cool.

 

A Series of Coincidental Events…or is it His Dark Materials?

Author clones? Doppelgangers? Or just bizarre coincidence? Your double is out there somewhere, maybe being famous in your stead!

Have look at this: http://www.publishersweekly.com/blog/660000266/post/150031615.html

People often remarked on my dimples when I was a child, comparing me to Shirley Temple despite that fact that I had no tap dancing talents, or golden ringlets. It wasn’t a comparison I discouraged.

 

Post

Well the first “official” day of research went well. I scooted over to the library and spent a few hours. Yes I know I could do a lot online and I will, but I just needed to physically get away from my other work and concentrate on the task ahead.

What I learned is that there is a helluva lot already written on my subject area (Gold) and in many different areas of the Dewy decimal system. I am however, undaunted. Still the wide-eyed innocent— humor me. Somehow I am certain my book will be different than all these others and some publisher will just fall all over themselves to get me to sign! Haha. I’m not that naive. Still I will proceed with starting the darn thing and at least writing enough to get a sense of what it will be, draft a compelling query and proposal, and design enough of it to include in the proposal—because THAT’s my hook (or a part of it). And see what happens.

I sat for a couple of hours reading a biography, and wrote a first draft of a sidebar that may or may not make it into the book.

Took a bunch of books home mostly from one section of the aforementioned Dewy, along with a rather good subject area documentary on DVD. This I watched for the remainder of the afternoon. I now have a ton of reading and note-taking to do.

And then there’s all the BEA galleys . . . my reading cup runneth over. Well I haven’t set a time limit for any of this, so it’s all good. Lost doesn’t come back until, what? September? There’s really nothing else I care to watch on TV so that distraction I can live without. So far so good. Gotta go read. . . .

 

Writing a book one day a week…

Crazy you say. Perhaps. But it’s all the time I can spare. And I am saying it out loud now, so I will actually have to start doing it. I even sent an email to work:

I’ve come to a momentous decision. I will be reserving Fridays for research and writing on MY book. For the forseeable future actually. I will be working 10 hour days (or whatever it takes) on Mon. through Thurs. to keep my paying work on track/schedule. Fridays I won’t be working, or answering emails, unless it a real emergency—meaning if I don’t do it RIGHT THEN we’ll miss a deadline or something. If you really need something on a Friday put EMERGENCY in your subject line. I’ll do it on Friday then, unless I am on a research field trip—which could happen—I’ll be in the library a lot (just to get outta here in addition to research).

I may even blog about this saga —or not. Depending. Anyway, I start tomorrow.