nytlogo153x23Today, the New York Times published an article by Motoko Rich entitled “Self-publishers Flourish as Writers Pay the Tab.” It’s a pretty realistic look at a new world in publishing. Below is my opinion on this situation.

It had to happen, critical mass has been reached. That, and the model practiced by major (mainly New York) publishing houses has at long last proved to be unsustainable. More and more books are published every year in this country, yet the cost is born by those very few “mega-blockbusters” promoted as such by their publishers. Yet by all accounts there are fewer and fewer readers of “books” each year. But readers, when polled don’t always count reading done online, or on other electronic devices, nor audio books as “books.”

Are we witnessing the death (or severe winnowing) of print publishing in the traditional sense of mass marketed ink on paper books, verses the many other delivery methods being explored? It’s hard to say. As a cover/book designer, I surely hope there will still be significant demand for that singular intimate experience that only the visually pleasing, tactile and physical book can provide. After all, that’s my livelihood, and my passion.

As for the new surge in self-published titles of varying quality and aesthetic appeal, I suppose that it’s a great thing for those who want  to share their stories with a few people. But I hope they don’t harbor unrealistic illusions about striking it rich and appearing on Oprah. For every talented newbie writer, and or compelling story that successfully uses this method to springboard to fame and a wider audience when picked up by a big name publisher, there are thousands that languish in obscurity. If fame and fortune were their aim, they may have been better off robbing a bank—infamy seems as marketable these days.

Evidence supports that this can be done though. First, they had to have a good product, but they also had to spend considerable effort, and dare we say a few bucks, in getting the word out about their book(s). I don’t think any self-published titles (with the possibility of rare exceptions) ever got picked up by a publisher without first establishing some significant and verifiable sales. No doubt there are some roses out there in the mass of stinkweeds. Or as Cathy Langer of the Tattered Cover in Denver said, “For every thousand titles that get self-published, maybe there’s two that should have been published.”

What of paying the tab? Mr. Rich doesn’t really get in to the gritty details except to offer $99 to $100,000 as the range of costs involved. Well, that’s mighty big range! If we’re talking print on demand (POD) I’d sure like to know what the author is getting for $100,000! Can you say writer’s beware? I have looked at the so-called “custom covers” many POD “publishers” offer and frankly your baby would be better off making its debut in a plain brown wrapper.

I’m paid to put the lipstick on … whether they are pigs or natural born beauties. And I do it most happily. So all you self-publishers out there, give your natural born beauty its best chance of thriving in this very crowded marketplace. Let me do the cover. (Even e-books need covers.) I can unequivically guarantee you it won’t cost nearly $100,000.

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