design


We are on the cusp of a new paradigm in the information industry. That’s what we are. We aren’t book designers, publishers, authors, newspaper or magazine (or even e-zine) journalists, TV anchors, advertising professionals, or artists, or entertainers. We are information producers and providers. What’s changing fast is the delivery system and the choices of our consumers.

crwodsourcingThis book: Crowdsourcing appeared last August, so I hope I’m not too late to the party. (Ironically, produced on paper first.) This video is a nice overview. I like how he uses photography as an example of a paradigm shift. It’s something we designers are very familiar with and can easily understand. The book cover itself was a case study for his thesis. A contest was held and designers submitted cover designs on which the “public” (people who pay attention to such things) voted. Like American Idol, but um, not. Many of us professional designers just hate design contests, because it reduces us to the level of say, the yodeling, tap dancing farmer hoping to win a spot on the aforementioned TV show and possibly see a profit from our speculative efforts. It’s not really a fair thing to ask of a “professional” is it? And yet, we seem to be willing to do it—the risk is worth the possible reward. But that’s a whole other rant story. I mention this book mainly to illustrate the following example.

Back to the paradigm. Think about the photography example. Technology, and delivery systems changed the way photos were made, sold, and delivered. Abundance of producers using these new technologies to create and make photos available changed the pricing of them. The result was photographers had to change the way they marketed and sold their wares and services or face extinction.
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So my readers, all three of you 😉 will notice I’ve deleted some pages that have just been placeholders since starting this blog in October of 2008. I will be moving the site to WordPress.org in a few months or sooner perhaps. I’ve never filled those pages as I soon realized the limitations of properly displaying my work made it not worth the effort here. So the new site will have a little bit different structure and will consolidate my portfolio on what I hope will be a much easier to manage and update platform. I’m looking forward to that. In the meantime you can find some cover samples on my old website: Sue Campbell Graphic Designs. In fact that site will become the domain for this here blog.

I’ve “rethunk” the purposes and direction of this site many times since starting it. And I’m curious to know what kinds of information you’d like to see on the blog or on other static pages? Downloadable articles and design tips? Photoshop “recipes”? Marketing ideas? A work in progress section—where you can vote on your preferences for cover designs? Links to writing and design contests? Please comment if you have ideas! And thanks.

A new book cover design archive…

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I’ve come across a wonderful new site displaying “the best in book cover design” (as selected by these folks). It does look to be very eclectic and inclusive of good works. I’ll let this other blogpost tell the story sinice they did it so well. The FontFeed blog also looks to be a good source for articles on design and typography. Here’s the direct link to The Book Cover Archive.

nytlogo153x23Today, the New York Times published an article by Motoko Rich entitled “Self-publishers Flourish as Writers Pay the Tab.” It’s a pretty realistic look at a new world in publishing. Below is my opinion on this situation.

It had to happen, critical mass has been reached. That, and the model practiced by major (mainly New York) publishing houses has at long last proved to be unsustainable. More and more books are published every year in this country, yet the cost is born by those very few “mega-blockbusters” promoted as such by their publishers. Yet by all accounts there are fewer and fewer readers of “books” each year. But readers, when polled don’t always count reading done online, or on other electronic devices, nor audio books as “books.”

Are we witnessing the death (or severe winnowing) of print publishing in the traditional sense of mass marketed ink on paper books, verses the many other delivery methods being explored? It’s hard to say. As a cover/book designer, I surely hope there will still be significant demand for that singular intimate experience that only the visually pleasing, tactile and physical book can provide. After all, that’s my livelihood, and my passion.

As for the new surge in self-published titles of varying quality and aesthetic appeal, I suppose that it’s a great thing for those who want  to share their stories with a few people. But I hope they don’t harbor unrealistic illusions about striking it rich and appearing on Oprah. For every talented newbie writer, and or compelling story that successfully uses this method to springboard to fame and a wider audience when picked up by a big name publisher, there are thousands that languish in obscurity. If fame and fortune were their aim, they may have been better off robbing a bank—infamy seems as marketable these days.

Evidence supports that this can be done though. First, they had to have a good product, but they also had to spend considerable effort, and dare we say a few bucks, in getting the word out about their book(s). I don’t think any self-published titles (with the possibility of rare exceptions) ever got picked up by a publisher without first establishing some significant and verifiable sales. No doubt there are some roses out there in the mass of stinkweeds. Or as Cathy Langer of the Tattered Cover in Denver said, “For every thousand titles that get self-published, maybe there’s two that should have been published.”

What of paying the tab? Mr. Rich doesn’t really get in to the gritty details except to offer $99 to $100,000 as the range of costs involved. Well, that’s mighty big range! If we’re talking print on demand (POD) I’d sure like to know what the author is getting for $100,000! Can you say writer’s beware? I have looked at the so-called “custom covers” many POD “publishers” offer and frankly your baby would be better off making its debut in a plain brown wrapper.

I’m paid to put the lipstick on … whether they are pigs or natural born beauties. And I do it most happily. So all you self-publishers out there, give your natural born beauty its best chance of thriving in this very crowded marketplace. Let me do the cover. (Even e-books need covers.) I can unequivically guarantee you it won’t cost nearly $100,000.

I haven’t blogged about design in a long time. Here are a couple of good design blogs I’ve just run across. First i Love typography is a blog about typography! It’s lovely, simple clean and a great source for font ideas and design ideas also. This guy knows his fonts! Play the font game! (I’m in the “hall of fame.”)

designAnd this one webdesignerdepot. Lots of good articles on webdesign like this one about blog design. Lots of great design links too.

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The new Palms tower. The Playboy Club is on floor 52, just above the Palms sign.

It must be mighty chilly in Hades, because I never thought the day would come when I’d be invited to a private shindig at Hugh Hefner’s club in Las Vegas, let alone go. Well, the trip has been exceedingly strange ever since I started working with Stephens Press roughly five years ago. The first launch event I attended was for Norm Clarke’s first book, Vegas Confidential: 1000 Naked Truths. That event was held in the Palms’ ghostbar (made famous by MTV’s show, The Real World). So, I suppose I shouldn’t be surprised anymore by the things that happen in this business.

Norm’s new book, Vegas Confidential: Sinsational Celebrity Tales is all tasty dish, and all juicy gossip about what the celebs do in Vegas. The good citizens, and the bad boys, and naughty girls. The smart and the clueless, the generous, and the cheap bastards too. Vegas became Hollywood’s playground decades ago, but what happens in Vegas is all fair game these days.3dcvrvcsinsmall

Norm wrote a good book; it’s a fun read. I designed the cover and interior pages. It’s chock full of color photos and we’re all pretty pleased with the design. I am betting it’s going to do well. I’ll be posting some spreads on my website soon. You can get more info and buy it here: Vegas Confidential

normsuejeep

Sue, Norm and Jeep (Sue's hubby).

And here’s a link to Las Vegas’ NBC Channel 3 coverage of Norm’s party at the Playboy Club. Below are picts of the party.

At times it seemed the paparazzi outnumbered the guests! There were a lot of Vegas notables there most of whom I wouldn’t recognize. But we did meet Rita Rudner, among others.

Sue snuggles up to Hugh Hefner's evil twin.

Sue snuggles up to Hugh Hefner's evil twin.

Sue's daughter Emily gets a hug from Tina Turner's impressionist.

Sue's daughter Emiy and Tina Turner's twin.

Amanda Uber interviews Robin Leach.

Amanda Uber interviews Robin Leach.

The Strip from the PB Club bar.

The Strip from the PB Club bar.

I like to think that as a designer my color acuity is fairly accurately attuned. Well, it is pretty close. I got a 16 with zero being a perfect score. Try it! click the link to Test Your Color I.Q. My results are shown below. What’s yours?

Here’s project I’m working on. This book Sun, Sin & Suburbia: An Essential  History of Modern Las Vegas by Geoff Schumacher has done well. It’s in its third printing and is now going to go into paperback. This is the time a book often gets a new cover. Why? Well in this case, the book has been revised and expanded so it’s almost like a new edition. But often books released in different formats simultaneously are given different cover in each iteration.

The reasoning is that the cover functions as the billboard for the book, and as such it attracts the chosen audience. A paperback might have a little bit different demographic to appeal to than a hardbound book. Books released in different countries also have completely different covers—to appeal to the cultural idiosyncracies of the country of release. Some books have been released for both adult and children’s markets, Harry Potter for instance. In that case, in Britain the covers for the adult version were different from the children’s versions. Though, in the US there was only one version of the books—which bore a different cover than either of the British versions.

Our book Sun, Sin & Suburbia is now going on five years old. Aside from the new material and format it was time for a freshening up.

Here are the old version (on the left) and the new version of the covers. I welcome comments on the change!