I hesitate to write this. Like the kid who wishes another kid ill, and then it happens. The kid in his magical thinking figures it’s his fault. But it’s not looking good for print. It’s not looking good for advertising either. I’ve long known that advertising is the first thing companies cut when times get tough. Having worked in that field many years, I weathered mini-recessions time and again. Being a small time freelance designer meant that not only did I not become wildly successful and wealthy beyond my dreams, neither did downturns hurt me all that much. But I tired of the volatility of the industry just the same. Enter my first forays into publishing. I did some curriculum work for Junior Achievement. It was fun. The budgets weren’t big, but I didn’t have to go search for it either. Nor did I have do much “selling” (many a creative freelancer’s bane of existence). In short, I liked it. A lot.
So when finally an opportunity to work for an educational publisher came up I jumped at it. It was fun too, and for the first time in a long, long time I had employee benefits. Nice ones. Then years later, the company got acquired and things became not so fun anymore. Time to move on. Since then I have had lots more fun freelancing at doing trade books. But is the party over? Is it time to take the beer goggles off? I hope not, I still love my dates. They still look good to me.
However, the writing is on the wall … if not in the books. (groan) This article: “The Financial Storm may Very Well Kill Print Media” is a sobering looking at the facts of life in the world of print media. We can hang on longer, maybe, doing what we do. But at the same time we better be thinking pretty hard about the changing world we work in and coming up with other strategies for surviving and thriving as publications designers, writers, and publishers. (And advertising workers better be thinking twice as fast.)
Perhaps there’s some good lessons in this book: What Would Google Do? by Jeff Jarvis I am going to get it, right now. I’m downloading the audio version. I know. I am a part of the problem…. I am hoping to learn how to be a part of the solution. I want to ride the crest of the next wave and land safely on the beach in the new paradigm, not be drowned in this one.
Speaking of paradigms, my next post will be about changing paradigms and how we’ve seen them before in our industry (graphic design). One of the advantages of working a long time in one field is eventually you have the benefit of hindsight, the long view. It’s propbably the only good thing about getting older. I’ll draw paralells and contrasts to then and now…
February 3, 2009 at 12:57 pm
Uuuuuuuuuuuuuuhhhhhhhhhhhhhhhh . . .
February 3, 2009 at 10:18 pm
Hey Sue,
I’m still at JA, not in graphics but in special events. Your article/website showed up in my “google alerts”. Hope you’re well.
February 3, 2009 at 10:26 pm
Well hi Deb! Wow, it’s been an age. Hope you are still doing well too. What were your search terms? Curious. Thanks for commenting.
Oh. Duh. Probably Junior Achievement.
February 6, 2009 at 12:37 am
Print is ailing right now — few industries aren’t ailing right now — but it’s far from dead. On the contrary, print has a lot of life left in it, I think. But times change, and we have to keep adjusting. The Internet has proved to be a powerful force but it would be premature to think that people soon will stop reading and looking at things on paper. We like to read and look at things on paper. The demand is still there, and not just among the old. My kids spend a lot of time on the Internet, but they also love getting teen magazines in the mail. I also love getting magazines in the mail. The total package is so cool, far more enticing than a website or a PDF.
February 6, 2009 at 10:15 pm
I agree with the comments of the Podiobooks founder on one of your other posts. It is simply that we’ll have all kinds of delivery systems for consuming news and entertainment, from print books, newspapers and magazines to podcasts and other audio delivery systems to video on our computers, phones, PDAs and lots of things that haven’t been thought up yet. I can read a book in a hammock but put on a headset and I’m asleep in 5 minutes. But I certainly can’t read a book while I drive but I love my audio books. A truly luxurious vacation day is fresh squeezed orange juice, hot croissants and a big pot of tea by the pool with a pile of Sunday newspapers. Hours of bliss. Some news subjects I want to explore in depth and the Internet is perfect. My two cents.
February 8, 2009 at 10:33 pm
As long as you explore other options and don’t hang on for dear life to traditional paper books, you’ll do just fine. Hopefully you can adapt more quickly than the music industry, but they seem to be coming along.
PS – Everyone will be getting their content digitally someday, they just don’t know it yet. Hardly anyone has even seen a Kindle or Sony Reader in action…they’re easier on your eyes than a regular book…